To effectively plan your marketing strategy for 2018, we suggest you carefully consider some of the following tactics for your business including native advertising, online corporate videos, and micro-moments. Here are some predictions for next year’s key digital marketing trends.
This is a form of paid advertising, usually the material in an online publication which resembles editorial content but is paid for by an advertiser. The native ad follows the natural journey of the user experience in which it is placed. Throughout 2017, we have seen a significant growth in native advertising, and it will continue to develop in 2018. Native advertising is distorting the lines between advertising and content. This method of advertising reduces the amount of intrusion and provides educational benefits for its users, so the content is more likely to be shared.
During the next three to five years video and mobile will be one of the core methods businesses use to provide customer engagement. Whether it is a company or product video, the use of online video is rapidly growing. Video gives you the opportunity to engage with your customers at a deeper level and connect with them emotionally. There are now a variety of visual on-screen elements that brands can also utilise. Video conferences and live streaming have also proven to be very popular this year and enable customers and users to interact with video content. Video and mobile are one of the longest running trends for marketers this year, and we predict this will continue to progress during the course of 2018.
Customers are often turning to their phone to learn something new, a micro-moment is when they automatically turn to a device, increasingly a mobile, to learn, discover, do something, watch something or purchase an item. These micro-moments are essential touch points for businesses to accommodate and immediately act on their customer’s requirements with reliable information despite the time and location. It is therefore crucial for companies to make sure that their website is mobile friendly and responsive to master those micro-moments.
Big data is one of the major marketing trends this year which refers to analysing extensive data sets to reveal trends and associations, for example, human behaviours and how they interact. Accessing the right data in 2018 will provide businesses with the ability to understand customer behaviour and is especially useful when giving customers a real time response.
If you want to revolutionise your video marketing in 2018, call our experts on 020 8798 3733 to see how we can help you to create engaging online videos for your business.