Learn How Small Businesses Could Use Corporate Video To Grow Their Businesses
Getting into video marketing often comes highly recommended for almost all types of businesses, but many companies are still reluctant to make the necessary investment. Perhaps it’s understandable to react this way when you’re told you need to be doing something that you’ve been doing fine without until now.
It’s not just a matter of the potential benefits, though. It also comes down to inspiration, because really relevant and innovative ideas won’t always appear out of nowhere. Some marketers simply have one static idea in their minds of what corporate video is, and decide that it’s not worth pursuing for their business.
In fact, this definitely is not the case. There are many different formats and approaches that you can use to create video content for promoting your small business, and many of them cost next to nothing. Here are just a few hints to inspire you.
Use mini marketing videos
If you’re running any individual campaign, on social media for example, don’t just send out a link and tell people about it. Use a short, attention-grabbing video to explain in more detail and persuade people why they should take an interest. You can use these videos on your website and across all your digital marketing channels.
Share customer stories
For many businesses, especially those in the service industry, feedback from past customers is a major marketing tool. Sharing your success stories will probably work best in video form, as a combination of verbal and visual explanations really tells a story in a more engaging way than plain text. Video testimonials promote your own business as well as your client’s if you’re in a B2B market, so they’re mutually beneficial.
Provide your expert advice
A great strategy for content marketing should be to offer something of value which helps users, while establishing your brand as a voice of authority in your niche. Video is an ideal way to provide tutorials or explanations in a more engaging format, plus you can feature specific people within your team to talk about a particular topic, which comes across as a very personal approach.