To put it simply, a corporate video is the creation of audio-visual communications that give an overview of a business, company or organisation. As well as the obvious use of promoting yourselves, such videos can also be used for other aspects of your business.
The uses of a corporate video
Once you have created a corporate video, the situations in which it can be shown are surprisingly versatile. These can include:
1. Marketing – It’s good to shout about what your business does and how well you do it – your video will allow you to do just that.
2. Presenting to clients – The most crucial time for you to be representing your company well. If you are selling goods or services, a video will help potential clients visualise how they can benefit from choosing you.
3. Training videos – When introducing new members of staff to your business, the video will give them a good understanding of your business as you want it to be portrayed.
4. Events – By representing your brand at any event with a captivating video, you can be sure that people will stop and take notice.
The importance of video on your website
If you have a company website (which you really should in this internet-driven era), you should definitely make sure your corporate video features prominently. The majority of the most consumable information on the Internet today is in the form of videos.
People can’t be bothered to read page after page describing what your business does, but they’ll happily watch your 5-minute corporate video, and take much more away from it than any written words. Embed the video in your website to make sure you’re providing any visitors with easily accessible important information!
Interested in creating a video for your business?
At Insight Business Video, we have all the appropriate filming equipment and skilled team members to help you create the perfect video for your company.
If you would like a professionally made corporate video that is in keeping with the branding of your business, contact Insight Business Video today on email@example.com or give us a call on 020 8798 3733.