At Insight Business Video we have done our homework and discovered that we spend a lot more time on websites which have videos than ones which don’t. 88% more time in fact. Therefore, we believe that videos are the best tool to bring your business ideas to life, making your website reach more visitors, and for those visitors to become customers! If you are new to the idea of video production then read on to discover just how video production works.
Understanding the client’s goals
The initial stage of all video production involves an inquiry from the client in which Insight Business Video will learn about the company’s video project ideas such as the intended audience and overall message the business wishes to communicate. Then the content of the video is established between the business and the video producers, being very careful that it will catch and maintain the audience’s attention.
Once deadlines for draft videos have been arranged the shooting site needs to be checked for any background noise or window glare that would spoil the video quality. Preparation for the shoot will begin: scripts are written, participants are invited and equipment is prepared such as microphones and props. Then the fun can really start!
Editing and final drafts
With the cameras rolling the video shoot should run smoothly provided preparation has been carried out efficiently. Once the director decides enough material has been gathered the footage will be sent to Insight Business Video for editing. Once edited the video will be sent to the client as a first draft and feedback shall be given by the client upon which changes can be made and suggestions incorporated into the video’s second draft. This process is continued until the client is satisfied with the video which is then posted on their website for visitors to enjoy!
Now you know how the process works, get in touch with us today to bring your business to life http://www.insightbusinessvideo.co.uk/contact-us/.